Banffshire Coast Tourist Partnership were recently awarded £35,000 funding from a combination of the Rural Tourism Business Support project, the VisitScotland Growth Fund and Aberdeenshire Council.
Over the next 18 months, tourism businesses along the Banffshire Coast will have the opportunity to participate in several significant marketing initiatives, thanks to a recent funding award of £35,000.
The funding, from a combination of the Rural Tourism Business Support project, the VisitScotland Growth Fund and Aberdeenshire Council, will enable the Banffshire Coast Tourism Group to further develop and market the Banffshire Coast as a highly attractive visitor destination.
Roger Goodyear, Chair of the Banffshire Coast Tourism Partnership, commented: "This award is a fantastic opportunity to promote our area to both first time and returning visitors, and follows on from a very successful short marketing campaign run at the beginning of this year which resulted in visits to our website (www.banffshirecoast.com) rising by more than 1500%."
The four marketing initiatives fall under two themes - Outdoor and Ancestral. A full-colour 48-page pocket Area Guide, to be distributed throughout Scotland and the Banffshire area, will contain high-quality imagery and editorial content to encourage both visits to and wider exploration of the area. The other three initiatives will focus on the area's strengths of Marine Life, Walking and Birdwatching, and Ancestral. They will all involve a combination of activities, including the creation of new sections for the website, e-flyer campaigns to targeted market segments, PR trips and familiarisation visits, as well as social media campaigns. All four initiatives will provide tourism businesses in the area excellent opportunities to advertise their own individual offering.
Roger Goodyear commented further: "The Banffshire Coast has a wide range of tourism attractions and services, but these have never been brought together in a way which is 'visitor friendly'. The planned campaigns will draw all of these elements together in one place and promote comprehensive packages and itineraries to those with these specific interests - for the very first time. We will be showing visitors just how they can spend their time in our area - whether one day, a few days or longer. By focussing on the web and social media, we will be able to achieve more significant results than the traditional advertising routes which are out of the reach of our budget, as well as utilising the most up-to-date promotional tools. We are very grateful to our 3 funding partners - without whom we would not be in a position to make this step change in tourism on the Banffshire Coast."
For more information, please contact: Zillah Jamieson, Director, Banffshire Coast Tourism Partnership Limited; 01542 840314; firstname.lastname@example.org